According to new research from London & Partners, only 27% of event professionals believe all five senses are being used effectively in the meetings and events industry. Why is that important? The study, released at IMEX America, revealed that 78% of event organizers believe that multi-sensory events produce more memorable and engaging experiences for attendees. 42% argue that sensory stimulation helps events stand out among competitors. Of...

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The revolution is here. Facebook recently announced that over one billion users logged in on a single day. Mobile internet access has surpassed that of desktop and laptop usage for the first time this year. Conventional marketing strategies tell us to follow our audience, so it’s more important than ever for trade show marketers need to invest in digital media. Many trade show planners are incorporating digital strategies into their marketing...

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Dynamic displays at your booth are essential to the success of your show. A great display will serve as your company’s billboard to advertise your brand, products, or services to trade show attendees. It takes less than three seconds to attract someone’s attention, and one wrong design move can result in less traffic and lead generation. Kristin Hovde, website manager for Smash Hit Displays, has put together a few design tips to ensure trade...

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A company’s marketing department typically spends months planning for participation in a trade show. In her article “Use Social Media in Pre-Tradeshow Activities,” Kristyn Habercross, marketing manager for Defined Exhibits, explains why sharing the preparation journey on social media is a great way to involve your customers and business partners. It gives your audience inside look at the human side of your business, where you are free to...

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Some tradeshow exhibitors go for an informational, strictly business approach at their booth. Others entice potential customers by handing out promotional items. Rachel Wimberly of TSNN explains how the busiest booths are ones that create a fun, engaging experience. At the recent Annual Meeting for the American Society of Association, the Visit Milwaukee booth served up over-the-top Bloody Mary drinks to tradeshow attendees. Megan Gaus, senior...

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The performance of the business-to-business trade show industry continues to improve after a big increase in the first quarter of this year. The Center for Exhibition Industry Research (CEIR) reported even stronger results in the second quarter of 2015: a year-on-year gain of 3.8%. The CEIR Index determines overall performance by measuring yearly changes in four key metrics: Net Square Feet of Exhibit Space Sold, Professional Attendance, Number...

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