6 Tips to Create a Standout Trade Show Booth
The typical trade show floor looks like one trade show booth after another, rows of tables draped in cloth with bland backdrops. To build something that catches peoples’ attention, build a trade show booth that gives people a reason to check it out. Nathan Yerian tells us how simple it can be in his blog for HubSpot, “6 Tips for Building a Remarkable Trade Show Booth.” Make an Investment in Your Booth. Your company is already putting a lot of time and money into the trade show, so make sure your booth stands out. What seems...
read moreTrade Show Staff Management in a Virtual World
Exhibit managers are often required to manage trade show staff from their office desks instead of the show floor. Rarely seeing each other face to face can be one of the pitfalls of trade show staff management. Kevin Eikenberry, chief potential officer of The Kevin Eikenberry Group in Indianapolis, has 4 tips for leading your trade show team in a virtual environment. Build solid relationships. Take the time to foster long-distance relationships and promote ongoing relationship-building efforts. Relationships are the foundation of an...
read moreEvaluating Event Mobile Apps
Attendees and exhibitors are embracing event mobile apps. But it’s important not to just put an app out there because it’s on your to-do list – offer something that adds value by carefully investigating the features in the event app solution. Juli Cummins, a Digital Media Marketing Coordinator from A2Z Inc., details the essential features of a successful event mobile app solution in her article, Features to Consider when Evaluating an Event Mobile App Solution. An app’s features should be powerful and simple to use,...
read moreUse Virtual Networking Tools Before the Event
There’s new technology available to help you make contacts and connections before you arrive at your next industry event. Some of the ways to network with other people in your field are not so new, but virtual networking prior to the event can make meetings more productive. You’ll already be connected vs. starting with “What do you do?” Juli Cummins, Digital Media Marketing Coordinator, A2Z, Inc. highlights tools for pre-event virtual networking in her article in the Sept. 21st issue of Trade Show News Network. Here are...
read moreRetailers and Trade Shows Leverage Technology
Just as brick-and-mortar retail initially feared the impact of omnichannel retailers, the exhibition industry once worried that face-to-face could be replaced by virtual trade shows. According to Marty McGreevy, a 20-year veteran of the exhibition industry, there’s a parallel between how technology has influenced retail and trade shows. In both cases, the results have been for the better. In an article for Trade Show News Network (TSNN), McGreevy writes that trade show floors and retail stores are parallel experiences. In fact, he...
read moreCES Asia Scheduled for May 2015
The Consumer Electronics Association (CEA)® will produce the premier 2015 International Consumer Electronic Show (CES) Asia in Shanghai, China. Scheduled for May 25-27, the event will take place at the Shanghai New International Expo Center (SNIEC). Shanghai, which has a population of 24 million, has two international airports and is the center of Chinese commerce. CEA announced that businesses from around the world are slated to present the latest products and technologies being introduced into the Asian marketplace. Intex Shanghai Co.,...
read moreTips for Shipping Internationally
International shipping can present unexpected challenges for exhibitors. In a quick-read infographic, EXHIBITOR Online offers opinions and advice on international shipping from 10 exhibit-industry experts. Here are just a few of their don’t-miss tips: Using FedEx or UPS for international shipping is not the same as within the U.S. Follow customs-entry formalities for the country or region. Cindy McCormick, CTSM, senior manager, convention marketing, Novo Nordisk A/S has all of her exhibits built in the trade show’s host country – too...
read moreHarness the Power of SEO for Events
Social media and content marketing can bring quick results. But how do you keep people coming back to your site after the show or event has ended? Tracy Cohen of Launch It takes us “under the hood” to learn about the long-term “internal workings” strategies of search-engine optimization, or SEO for events. In his article for Trade Show News Network, Cohen points out that search engines deliver results, not answers – and results are something you can control to achieve higher ranking. Select keywords people are searching for. Think...
read moreTop 10 Green Venues for Trade Shows
The location of your trade show has a big impact on its “green factor.” Many convention centers are streamlining recycling and reducing water usage, while green construction processes are making complexes more green overall. In an article in Trade Show News Network, Shane Shirley, Trade Show Expert identifies the Top Ten Green Venues in the United States to help you find and environmentally friendly location for your next trade show. Here are five of the 10 locations described by Shirley: Raleigh Convention Center: Silver LEED...
read more6 Reasons Attendees Don’t Trust Your Booth Staff
Making a good first impression is critical to the success of your trade show. For customers, visiting your exhibit at the trade show is often the only way to connect face to face with your brand. Your booth staff is “the face” of your brand at every trade show. It is important that your booth staff receives proper training prior to the trade show to ensure you maximize the business opportunities at your event. Mike Thimmesch of Trade Show News Network provides a list of mistakes for your booth staff to avoid in his article,...
read more
Combining Old and New :: Altec Lansing
Customizable Entrances :: Life Technologies
Frankfurt, Germany :: Luminus Devices