Video :: Training your Trade Show Booth Staff
A well-trained staff can be a huge competitive advantage at a trade show. In her video, Linda Musgrove of TVLess.Com shares a variety of great tips for preparing your staff for your next trade show. Key staff training tips: High Energy. It’s important that your staff be motivated to sell and inform attendees about your product. Having good energy can be more inviting for trade show attendees. Knowledgeable. Staff members that know the product they are selling can engage with potential customers. An intelligent conversation can provide...
read moreVideo :: CES 2014 Preview
The Consumer Electronics Show (CES ) is the largest consumer electronics show in the world. Each year thousands of people flock to Sin City (aka Las Vegas) to be the first to catch a glimpse of the latest in technology and innovation. In the video, International Consumer Electronic Show (CES) 2014 , Laurie Lutz, Vice President of Operations for CES, tells viewers what they can expect to see at CES 2014 and how CES is a making an effort to Go Green. CES is the leader in sustainability for events of this size and, this year, each badge is...
read moreUsing Hashtags at Trade Shows
By now you have probably seen hashtags used on social media. Almost all social networking sites have incorporated the hashtag feature. Anything can become searchable by simply placing a hashtag in front of a word or phrase. Hashtags are also a great way to see what people are saying about your brand and what’s happening at the trade show. In Jenna Cooper’s recent article, “Using Hashtags at Trade Shows,” she provides tips on how to leverage hashtags at your next trade show. Jenna’s Five ways to Use Hashtags at a...
read moreInternational Exhibiting: 4 Tips to Keep You on Track
Not all trade shows are the same. Best practices, rules and overall exhibit style can vary from country to country. It is important to be aware of the possible differences prior to your next international trade show. In Terry Campanaro‘s recent article, “International Exhibiting: 4 Tops to Keep You on Track,” she provides great advice for those planning for an international trade show. Terry’s 4 Tips for Keeping you on Track for an International Trade Show Understand Terminology and Practices. Be prepared for...
read moreWill 3-D Printing Change the Future of Events?
Three-dimensional (3-D) printing is no longer a thing of the past. It has become one of the biggest technology game changers of the 21st century. In fact, things like clothing, jewelry, and figurines are already being created with this technology. 3-D printing is a relatively simple concept… two-dimensional images are scanned and then built using various textiles like plastics and metals. This new technology has expanded the design capabilities for trade shows. Exhibitors can leverage 3-D printers to showcase products without having to...
read moreVideo :: Trade Show Marketing Tips
Ellen Feinberg is an accomplished internet marketer who specializes in trade show marketing. In her recent video for Trade Show Conversion called “Trade Show Marketing Tips,” she recommends that trade show exhibitors take advantage of mobile marketing when planning for their next show. “Mobile marketing presents the opportunity to engage trade show attendees before the event even begins.” This marketing vehicle enables you to showcase products and offer incentives to people visiting your booth during the events....
read moreIn With a Good Game Plan
Do you have a winning game plan? Budgets have become tighter than ever. We have had to adapt to doing more with much less. Besides, management wants a play-by-play of how you are going to maximize their investment in your trade shows and events. It is important to get management’s buy-in early. The most successful programs are those that are well thought out, match the corporate culture, mission and branding guidelines with believable justifications. Here are a few key steps to help you kick-start the planning and tracking of your...
read moreVideo :: Trade Show DON’TS!
Over the past few months, we have provided you with expert advice and insight into the contributing factors of successful trade shows. In this video by Alabama based marketing firm, Pixallure, Terry shows you first-hand, things that can ruin a trade show experience for your customers. Table placement is a critical element in planning. Terry suggests that a table should never be in front of your exhibit, this acts as a barrier between you and your visitors. Another major thing to avoid while working at a trade show booth is sitting down....
read moreBecoming Creative
We all wish we were a bit more creative. Event managers are also marketers and creators of the story for our event. At times, creating an original theme or a message that best conveys the products and services can be a struggle. This creative block has encouraged us to seek inspiration in reading. We have compiled a list of five books that may help you gain new insights on innovation and creativity. The bulleted list below each book title represents the main points discussed by the author. 1. Serious Creativity By Edward de...
read moreVideo :: Essentials for a 10 X 10 Trade Show Booth
Trade show booths come in all shapes and sizes. The most popular booth size is 10 feet by 10 feet. With so many booths this size, it’s important to separate yourself from the others at the trade show. Mike Mraz, trade show expert, provides a variety of ways to best maximize the space in your booth. He suggests that the people and the promotion are the integral part of creating the most interactive experience for your visitors. Learn more about his theory when you watch the full video...
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Combining Old and New :: Altec Lansing
Customizable Entrances :: Life Technologies
Frankfurt, Germany :: Luminus Devices