When is it Green to Replace an Exhibit?
It’s a great question for EXHIBITOR’s Ask Mr. Green blog: how long should you keep an exhibit to be environmentally responsible? The question came from a company that was thinking of replacing their exhibit after seven years. So what’s the lifespan of green exhibits? Tom Bowman, president of Bowman Global Change in Signal Hill, California responds by first stating that on average, an exhibit lifespan is a little more than five years. That also happens to be the depreciation schedule for capital assets like exhibits, and it...
read moreSix Ways to Optimize Your Twitter CTR
Getting people to click through from Twitter to your event’s site or microsite can be a challenge, even if you have an established Twitter following. To generate the highest possible click-through rate (CTR), there are specific things you should do, according to social-media scientist Dan Zarrella of HubSpot, Inc. Zarella recently analyzed more than 200,000 tweets to come up with some tips for what works and what doesn’t in terms of optimizing Twitter CTR. An EXHIBITOR Q&A response summarizes his six tips. Write tweets that...
read moreExhibit Lighting | Cost-Conscious Strategies
This article is packed with practical and effective ideas for saving money on exhibit lighting. Written by Jeff Rudner, president of Exhibit Lighting Group Inc. in West Hills, California, the strategies are included in a response to an EXHIBITOR Q &A question about how to control costs on exhibit lighting design. Rudner distills his advice down to five budget-wise exhibit-lighting strategies: Bring your lighting-design partner into the exhibit design discussion early on. Giving your lighting designer a seat at the table during...
read more11 Standout Tips for Trade Show Vendors
How do you make your trade show booth and your company stand out in a sea of competitors? Hayley Irwin, content creator for The Marketing Zen Group and The Trade Group, offers tips in 11 Ways to Improve Your Trade Show Experience. Some are helpful reminders about the basics, like putting your logo on everything, and others may inspire you to step up your trade show presence in new ways. All 11 tips are worth reading. Here are just some of the ways Irwin recommends to better your trade show experience: Send your best team members. Irwin...
read more12 Trade Show Tabletop Tricks
Comparing tabletop exhibits to feisty little Yorkies in a sea of big-dog displays, Linda Armstrong of EXHIBITOR Magazine asked five marketing experts for tips on how to make and maintain an effective tabletop display. She shares 12 tricks of the trade on everything from graphics to staff training in her article, Twelve Tricks for Tabletops. Tabletop displays, comprised of graphic panels, are much smaller than a 10-by-10-foot exhibit space. Because of their size, Terry Moore, marketing team leader at Expogo Displays & Graphics, Inc....
read moreAvoid Hard Selling on Follow-up Sales Leads
There’s plenty of advice about how to close a deal, but surprisingly little information about taking your trade show sales leads from not-so-hot to the end of the sale. In his article, How to Follow Up on Sales Leads Without Hard Selling, Matthew Pavli shares 7 strategies for following up on sales leads without becoming that pushy, hard-selling person nobody wants to hear from. Inbound leads are those that contact you vs. those you generate. With inbound sales leads, it’s important to follow up as soon as possible to take...
read moreTrade Show Videos Build Business
An engaging trade show video is an eye-catching way to draw prospects to your booth, and an effective method for engaging prospects. Jim Staylor of Staylor-Made Communications explains how a video presentation helps build business in his article, Trade Show Videos Babysit Prospects. A video can be a visual demonstration of a company’s expertise, credentials and workflow. This tells attendees why they should stay and learn more, turning them into leads. Another plus is that videos help people self-qualify; if they decide they don’t...
read morePicture This: Event Marketing with a Photo Booth
Event Marketing News reports on a new take on event marketing – photo booth software that turns an iPad into a user-operated photo booth. According to writer Tim Hoyt, Picture Marketing introduces FotoZap as a “game-changer” in event marketing, or picture marketing, that puts branded elements together with social marketing features. How does it work? The photo booth ships in a slim-line case that fits into a car’s trunk. The booth’s iPad stand sets up in minutes, and you can add lights and graphics with a booth tower....
read morePaper or Electronic Lead-Capture?
When the question of paper vs. electronic lead collection was submitted to Exhibitor Q&A, it earned the exhibit manager a “Bravo!” for being brave enough to bring it up. In his response to the question, Ken Mortara, president of ShowValue Event Management in Tucson, Arizona, says most people have gone high-tech without questioning whether electronic lead capture supports their marketing goals any better than paper lead management. Mortara gives us a breakdown of the pros and cons of paper lead collection vs. electronic lead...
read more3 Ways Organizers Can Help Presenters Give Better Talks
Presenters look to the event organizer for guidelines on delivering their talks. As both a speaker and an organizer of digital marketing conferences, Kelvin Newman, founder of Rough Agenda, offers his unique perspective in his article, “Three Things to Share with Presenters to Help Them Deliver Better Talks.” According to Newman, sometimes event speakers are barely given a brief by the event organizer; other organizers take a more hands-on approach, with meetings and rehearsals beforehand. Newman prefers the middle road – a...
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