Balance is the key to success in a well executed trade show. Balancing design elements, demonstrations, and staff member etiquette will provide you with the extra bit (umph) you need for a polished trade show. Lisa Apolinski offers tips for perfecting your trade show experience in her article, “Getting Your Booth Experience Just Right.” Implementing these tips combined with proper staff training will go a long way in helping you...

Incorporating technology in your trade show booth is a great way to keep trade show attendees engaged and entertained. Most people have a Smartphone and expect to see technology at trade shows. Kristin Hovde provides three ways you can add technology to your trade show exhibit to enhance your overall exhibiting experience in her article, “How to Use Technology in Your Trade Show Booth.” Video monitors are ideal for companies that...

Everything is going digital from from calendars to trade show registration, . Digitally stored data can be easily managed by using the Internet and technology but can be vulnerable to information theft. Both you and your vendors should be equally concerned about the security of your event data. Be sure to ask the right questions to secure your data. If your vendor doesn’t seem to care, you should probably do business elsewhere. Traci...

Companies exhibit at international trade shows to create brand awareness, expand target audience and most importantly to increase sales. Exhibiting internationally has become increasingly popular for American companies. In the article, “Going Global?” Exhibitor Magazine explores the results from their research survey on US based businesses attending international trade shows. Survey Results 39 percent of exhibitors rent trade show...

Designing your trade show booth is one of the most important steps in planning for your next event. During the planning stage focus on how you can strategically grab your target market’s attention and determinate your tactical trade show needs. Sharon Leicham, Merchandising Editor for SNEWS, offers design tips as she takes viewers on a tour of successfully-executed trade show booths in her video, “What Makes a Great Trade Show...