Bright lights, people everywhere, fantastic booths – a tradeshow is a visual experience, and what better way to leverage your tradeshow marketing than by using the most visual of all social media channels: Instagram. In 7 Ways to use Instagram to your Advantage at a Trade Show, Charles Beshears tells us how to effectively use Instagram to engage with attendees and a general audience. The first tip is to tell a story. Don’t just take a...

There’s plenty of advice about how to close a deal, but surprisingly little information about taking your trade show sales leads from not-so-hot to the end of the sale. In his article, How to Follow Up on Sales Leads Without Hard Selling, Matthew Pavli shares 7 strategies for following up on sales leads without becoming that pushy, hard-selling person nobody wants to hear from. Inbound leads are those that contact you vs. those you...

Attendees and exhibitors are embracing event mobile apps. But it’s important not to just put an app out there because it’s on your to-do list – offer something that adds value by carefully investigating the features in the event app solution. Juli Cummins, a Digital Media Marketing Coordinator from A2Z Inc., details the essential features of a successful event mobile app solution in her article, Features to Consider when Evaluating...

Social media is a cost effective tool to reach your targeted audiences before, during, and after a trade show. In David Llewellyn’s article, “A Guide to Using Social Media at Trade Shows” he outlines six tips to remember when using social media at your next show. Preparation. Develop a plan before your next trade show. Make sure your accounts are set up properly and you have the right credentials for your accounts. Use social...

By now you have probably seen hashtags used on social media. Almost all social networking sites have incorporated the hashtag feature. Anything can become searchable by simply placing a hashtag in front of a word or phrase. Hashtags are also a great way to see what people are saying about your brand and what’s happening at the trade show. In Jenna Cooper’s recent article, “Using Hashtags at Trade Shows,” she provides tips...