You can never be over prepared for a trade show. In Inc Magazine’s “8 Tricks of the Trade Show” offers great advice on how to prepare yourself for your next show. Use these tips and tricks to add to your own plan to make your next trade show even more successful. Be on the offense, not the defense. You’re not exhibiting at a trade show to defend yourself against your competition. You’re their to showcase your...

Video technology is a powerful tool that can really captivate your audience at trade show. You can even use video before and after your trade to for additional customer touch points. Encouraging customers to adopt your technology isn’t always easy, but incorporating video technology in your booth can help communicate your marketing messages in a concise, powerful way. In the article “Boost Technology Adoption Rates with Compelling...

A well-trained staff  can be a huge competitive advantage at a trade show. In her video, Linda Musgrove of TVLess.Com shares a variety of great tips for preparing your staff for your next trade show. Key staff training tips: High Energy. It’s important that your staff be motivated to sell and inform attendees about your product. Having good energy can be more inviting for trade show attendees. Knowledgeable. Staff members that know the...

By now you have probably seen hashtags used on social media. Almost all social networking sites have incorporated the hashtag feature. Anything can become searchable by simply placing a hashtag in front of a word or phrase. Hashtags are also a great way to see what people are saying about your brand and what’s happening at the trade show. In Jenna Cooper’s recent article, “Using Hashtags at Trade Shows,” she provides tips...

Not all trade shows are the same. Best practices, rules and overall exhibit style can vary from country to country. It is important to be aware of the possible differences prior to your next international trade show. In Terry Campanaro‘s recent article, “International Exhibiting: 4 Tops to Keep You on Track,” she provides great advice for those planning for an international trade show. Terry’s 4 Tips for Keeping you on...