Tradeshows require a large amount of resources. Hundreds of hours and countless dollars can be spent on a single event. Don’t let the excitement or pressure of a trade show hinder your ability to stay within your budget. Keep your eye on the details before, during, and after the show. Author, speaker, and event producer Susan Ratliff divulges common budget mistakes and how you can avoid them in her article, “5 Budget Busting Habits...

Displaying a booth at a trade show can be a very worthy investment. Consumers in attendance are eager to learn and often looking to buy. The biggest obstacle you must overcome is the direct competition at the event. Careful planning and research can help you make sure that buyers won’t miss your booth. Richard Larson, Guest Blogger for The Trade Show Network, shares a few tips to attract visitors to your display. Location. Trade shows usually...

At trade shows, everyone is a potential client and everything you say can have an impact. According to The Trade Show News Network, 81% percent of attendees hold buying authority. In other words, 4 out of every 5 people who come across your booth are eligible to become your customer. Ozen Ezra, CMO of Pepperi, shares a few techniques to help you perfect your trade show performance. Introduce yourself to attendees with a sense of purpose and...

Trade show marketing campaigns consist of many different strategies and techniques to catch the attention of attendees and prospects. One of the most effective and cost efficient methods of outreach is email marketing. Eric Dyson, Author at Nimlok Trade Show Marketing Tips, shares a few helpful hints for successful email marketing campaigns in his article, “Trade Show Marketing 101: Email Marketing Tips.” Before you write any content,...

The event industry is ripe for change, and the rise of technology and digital media is paving the way towards a more dynamic future. Alon Alroy, CMO and Co-founder of Bizzabo, gives a few examples of forward-thinking event planning his article, “7 Things Innovative Event Organizers are Doing.” Are you keeping up with the latest event trends? Personalize Digital Marketing. Implementing email marketing campaigns with personalization features...