A company’s marketing department typically spends months planning for participation in a trade show. In her article “Use Social Media in Pre-Tradeshow Activities,” Kristyn Habercross, marketing manager for Defined Exhibits, explains why sharing the preparation journey on social media is a great way to involve your customers and business partners. It gives your audience inside look at the human side of your business, where you are free to...

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Some tradeshow exhibitors go for an informational, strictly business approach at their booth. Others entice potential customers by handing out promotional items. Rachel Wimberly of TSNN explains how the busiest booths are ones that create a fun, engaging experience. At the recent Annual Meeting for the American Society of Association, the Visit Milwaukee booth served up over-the-top Bloody Mary drinks to tradeshow attendees. Megan Gaus, senior...

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Tradeshow participation requires an extensive amount of planning. Most marketers are aware of common mistakes, such as failing to promote company presence prior to the event or wrongly allocating the budget. Jon Edelman of Tradeshowmarketing.com has put together a list of slip-ups that might go unnoticed. Here are a few simple ways to prevent these mistakes. Remember that size matters. Always consider the event in terms of attendees and...

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Data is usually considered a very valuable resource for most companies. It enables companies to make smart decisions based on trends and demographics. However, sometimes it’s not the most reliable resource. Rob Hamlin, director of exhibition services for Ungerboeck Software International, explains why data isn’t everything. In a pop-culture study published in the Journal of Operations Management, researchers studied how record label...

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Trade shows are your chance to debut your company to your target audience. Companies have a variety of different business objectives at trade shows, but one common goal stands out: lead generation. To make your company stand out among numerous competitors, your exhibit needs a WOW factor! William Hall of Trade Show Marketing describes a great example in his article “Cash Cubes Provide Trade Show Lead Generation Opportunity”. A Cash Cube is a...

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Online meetings are quickly becoming the norm due to the rise of technology and growing virtual workforce. However, they can prove to be counterproductive if not planned properly. Sabrina George, VP of Marketing at Onstream Media & Infinite Conferencing, shares her tips on how to make sure your time is well spent. Watch the clock. Prior to the meeting, send an agenda outlining the main points and allow everyone to prepare reports ahead of...

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