6 Tips to Keep an Event Functioning in Times of Crisis
Trade shows don’t always go as planned and some things happen that are beyond our control. Other event hiccups such as internet and equipment failure can be resolved quickly if you plan ahead. Being prepared for possible hiccups in your event can keep your event running smoothly. In Becky Hansen‘s article, “6 Tips to Keep an Event Functioning in Times of Crisis,” she offers great tips for minimizing the risk at your next trade show. Secure the Event Data. Do your research and choose a reliable registration company that...
read moreWhen Should You Rent a Trade Show Booth?
Purchasing and owning a trade show booth is not for everyone. Some companies simply don’t have the budget for it. Depending on the frequency of trade shows you attend, renting an exhibit might be the more cost effective option. In The Tradeshow Network’s article, “When Should You Rent a Trade Show Booth?” the author provides great tips for those who could be in the market for renting a trade show booth. Opting for a rented space allows you to determine display costs upfront. Rented exhibits are typically bundled with...
read moreTheming Your Trade Show Exhibit
A First impression is everything at a trade show. It is important to catch the attention of trade show attendees as soon as they see your booth. The best way to stand out from your competitors is to create a eye catching theme for your booth. In Candy Adams’ aritcle, “What’s in a Theme?” she offers ideas for developing a theme for your trade show booth. Candy suggests you visit an art gallery to gain inspiration if you are struggling to find the perfect theme. Referencing a specific location is another great idea for...
read moreTrade Show Check List
Save money and plan ahead by having a check list for your next trade show. It can also ensure you are fully prepared and don’t forget any steps along the way. Eric Sink provides a great check list in his article, “A Trade Show Checklist, Born of Experience.” He believes that the best check lists are created after years of experience experience. Over time you learn what works and what doesn’t. Eric’s highlights before, during, and after the show 3 to 6 months before your trade show Have a goal Schedule a vendor...
read moreThe Value of Trade Shows
Exhibitors know that trade shows are a key piece in a business model. But have you ever wondered just how valuable a trade show is to a company? In Mike Thimmesch’s latest article “16 Powerful Stats on the Value of Trade Shows” he justifies the value of trade shows with facts. 10 powerful statistics of trade shows B2B exhibitions were 39.2% of B2B marketing budgets in 2011 81% of trade show attendees have buying authority The average attendee spends 8.3 hours viewing trade show exhibits at a show About 50% of the largest...
read moreEco-Friendly Sponsorship Ideas
It is important to promote a good message that connects with your audience at a trade show. Promoting an eco-friendly image is a great way to grab attention at a trade show. In the article, “3 Eco-Friendly Sponsorship Ideas for Your Next Trade Show” Jason Tunick suggests three great eco-friendly ideas to try at your next trade show. Branded recycling bins. Putting your company’s name and logo on a recycling bin is sure to attract onlookers. It’s best to place these bins in high traffic areas. This will help ensure...
read more8 Tricks of the Trade Show
You can never be over prepared for a trade show. In Inc Magazine’s “8 Tricks of the Trade Show” offers great advice on how to prepare yourself for your next show. Use these tips and tricks to add to your own plan to make your next trade show even more successful. Be on the offense, not the defense. You’re not exhibiting at a trade show to defend yourself against your competition. You’re their to showcase your products. Stick to your objectives. Focus on quality, not quantity. Having better quality traffic is...
read moreCompelling Videos Can Boost Technology Adoption
Video technology is a powerful tool that can really captivate your audience at trade show. You can even use video before and after your trade to for additional customer touch points. Encouraging customers to adopt your technology isn’t always easy, but incorporating video technology in your booth can help communicate your marketing messages in a concise, powerful way. In the article “Boost Technology Adoption Rates with Compelling Videos” by Juli Cummins, Juli suggests that using compelling videos can increase your technology...
read moreVirtual Trade Shows
Virtual trade shows are quickly becoming the latest industry trend. But what exactly happens at a virtual trade show? Reggie Lyons offers some insight into virtual trade shows in the article, “Considering Virtual Trade Shows?” Reggie states that “A virtual trade show is an online environment where users enter an online exhibition hall and connect with other users on the Internet.” Incorporating live chats and video streams enables attendees to learn about your products through interaction. Virtual trade shows are a...
read moreThailand Emerging as Top Destination for Events
Thailand is quickly becoming one of the top Asian destinations for large trade shows. In the past, Thailand was usually overshadowed by other Asian countries for their ability to provide ample event space and lodging for large conventions. Recently, Thailand decided to step up and do their best to compete with the other Asian markets. According to the article “Thailand Blends Authenticicty and Adventure for Unique Meetings” by Anna Huddleston, “The Thailand Convention & Exhibition Bureau (TCEB) is investing more than $30...
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