Mandalay Bay to Expand Convention Center
Las Vegas, Nevada is an epicenter for trade shows and world-renowned events. Over the years, Sin City has been home to major trade shows such as The Consumer Electronics Show (CES), CONEXPO-CON/AGG, and a myriad of other consumer goods events. The extensive list of casinos and hotels provide the infrastructure needed for Las Vegas to host the fast growing lineup of annual events. Mandalay Bay Hotel & Casino recently announced that their convention center will be expanded by 350,000 square feet. The enormous convention center already...
read moreA Complete Guide to Trade Show Graphics
Graphics are a vital component to every trade show booth. Effective graphics will capture your target audience and drive traffic to your booth. Maximize your booth visibility by ensuring that your booth graphics are the right size, color, and are placed properly with the booth. According to the article, “A Rookie’s Guide to Graphics” by Candy Adams, trade show exhibits should grab the attention of attendees in three seconds or less. In her article, Candy provides 7 basic tips to consider when designing your graphics for your...
read more8 Questions to Ask Your Vendor Before an Event
Choosing the right vendors for your next event is the key for a successful trade show experience. Not all vendors operate the same. Asking your vendors specific questions can help you save time and money. Don’t assume anything. Have a clear understanding with your vendors about the expectations for both parties. Use Alesandra Dubin’s article, “8 Questions to Ask Your Rental Vendor Before an Event,” as a checklist for your planning process. 8 Must-Ask Questions for Your Vendor What additional fee can I expect? You might...
read morePerfecting Your Trade Show Experience
Balance is the key to success in a well executed trade show. Balancing design elements, demonstrations, and staff member etiquette will provide you with the extra bit (umph) you need for a polished trade show. Lisa Apolinski offers tips for perfecting your trade show experience in her article, “Getting Your Booth Experience Just Right.” Implementing these tips combined with proper staff training will go a long way in helping you achieve your trade show objectives. Design your trade show booth to engage your target audience....
read moreTechnology in Your Trade Show Booth
Incorporating technology in your trade show booth is a great way to keep trade show attendees engaged and entertained. Most people have a Smartphone and expect to see technology at trade shows. Kristin Hovde provides three ways you can add technology to your trade show exhibit to enhance your overall exhibiting experience in her article, “How to Use Technology in Your Trade Show Booth.” Video monitors are ideal for companies that are limited on staff. Leverage monitors to display product demonstrations or company history...
read moreHow to Secure Your Event Data
Everything is going digital from from calendars to trade show registration, . Digitally stored data can be easily managed by using the Internet and technology but can be vulnerable to information theft. Both you and your vendors should be equally concerned about the security of your event data. Be sure to ask the right questions to secure your data. If your vendor doesn’t seem to care, you should probably do business elsewhere. Traci Browne offers tips for ways you can ensure event data is secure in her article, “How Secure is...
read moreInternational Trade Show Facts
Companies exhibit at international trade shows to create brand awareness, expand target audience and most importantly to increase sales. Exhibiting internationally has become increasingly popular for American companies. In the article, “Going Global?” Exhibitor Magazine explores the results from their research survey on US based businesses attending international trade shows. Survey Results 39 percent of exhibitors rent trade show booths when traveling overseas Shipping is the most significant obstacle for international trade...
read moreWhat Makes a Great Trade Show Booth
Designing your trade show booth is one of the most important steps in planning for your next event. During the planning stage focus on how you can strategically grab your target market’s attention and determinate your tactical trade show needs. Sharon Leicham, Merchandising Editor for SNEWS, offers design tips as she takes viewers on a tour of successfully-executed trade show booths in her video, “What Makes a Great Trade Show Booth.” Tips For a Successful Trade Show Booth Authenticity. Your trade show booth design concepts...
read moreHow to Spot an Untrustworthy Supplier
Finding a trustworthy trade show supplier can be difficult if you are new to the industry. Make sure you conduct extensive research before you do business for the first time. The Internet can be a reliable resource for finding the information you are looking for. A well organized, user friendly website doesn’t always guarantee a trustworthy company. Don’t agree to anything until you know you are getting what you are paying for. Remember to give yourself plenty of time for any unexpected mishaps with suppliers. Charles Dugan...
read moreAdvantages of Portable Trade Show Displays
Portable trade show displays are a cost effective alternative to large, permanent displays. Incorporate portable displays in your booth to showcase new products and services. Portable displays come in a variety of options like pop-ups, fabric tension displays, and modular portable displays. George Castano offers insight into the benefits of using these types of displays at your next trade show in his blog, “The Many Advantages of Portable Trade Show Displays.” Cost effective. Portable trade show displays are significantly...
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Combining Old and New :: Altec Lansing
Customizable Entrances :: Life Technologies
Frankfurt, Germany :: Luminus Devices