Online Event Registration Tips
Learn the essential tips for maximizing the registration at your next trade show or event in the ePLY article, “25 Online Event Registration Tips That Sell Out Events.” The key component to a successful trade show event is a robust, user friendly online registration process. Follow the check list below to ensure your registration process is in tip top shape. Consistency. Your event registration website should match the overall look and feel of your company’s website. Use similar colors and include your company’s...
read moreTurn Your Next Event Into a Branding Blockbuster
Ben Hindman, an event planning expert, is the Co-Founder of Splash – a full service online event registration company. In his recent video for Mashable, Ben discusses how you can leverage events and trade shows to build your brand’s online community. Connecting people with shared experiences creates awareness about your products. Ben believes you should leverage every team member by encouraging customer relationship building at every touch point of the event. Watch the...
read moreBudgeting for Dummies and Time-Strapped Smart People
Budgeting for your next trade show is one of the most important steps when planning your event. Budgeting enables you to see where your money is being allocated and to effectively manage your expenses. Keep your budget simple, managers tend to neglect complicated budget tracking. The Exhibitor Online article, “Budgeting for Dummies and Time-Strapped Smart People” provides detailed budgeting strategies for calculating the cost of exhibiting at a single show. The article offers tips for calculating exhibit space, cost per square foot...
read moreMust Reads for a Trade Show Exhibitor
Improve your skill set for 2014 by adding these books to your must read list. Bring your business experience full circle to improve on your success at your next trade show. In Lena Valenty’s article, “A Novel Approach” she features a list of must reads for any trade show exhibitor. The books offer tips for trade show marketing as well as honing your leadership skills, problem solving during planning meetings, and exhibiting during the recession. Multipliers :: How the Best Leaders Make Everyone Smarter By Liz Wiseman War in...
read moreGraphics for a Great Trade Show Booth
Graphics are a key part of a successful trade show booth. Simple to read, high impact graphics should to be used to convey your brand and core marketing messages to trade show attendees. Trade show graphics come vary in price, print quality, and display options. In his latest video, graphics expert, The Sign Chef, features signage and graphics options available to accommodate your trade show needs and budget. Watch the video to learn...
read moreUsing Social Media at Trade Shows
Social media is a cost effective tool to reach your targeted audiences before, during, and after a trade show. In David Llewellyn’s article, “A Guide to Using Social Media at Trade Shows” he outlines six tips to remember when using social media at your next show. Preparation. Develop a plan before your next trade show. Make sure your accounts are set up properly and you have the right credentials for your accounts. Use social media to let users know what they can look forward to at your trade show booth. Don’t forget...
read more13 Types of Bad Booth Staffers
Poor staff etiquette is one of the biggest trade show faux pas. Bad etiquette includes sitting down in the booth, not interacting with leads, backs turned to the aisle (in conversation), and eating in the booth. Inconsistent staff etiquette can negatively affect the overall success of your trade show booth. In Mike Thimmesch’s article, “13 Bad Booth Staffers” he discusses the various types of poor etiquette by trade show booth staff members. Role playing and communicating friendly reminders with your staff is a great way to...
read moreSan Diego International Airport Unveils Brand New Terminal 2
Panoptix Events worked with the San Diego International Airport to recently unveil the new terminal at the airport. The Green Build Gala held for the opening of the new terminal in the spacious and stunning Sunset Cove portion of Terminal 2. The Gala was the crowning event before the ribbon cutting ceremony, and just one of the many grand opening events. The events were aimed at showcasing all of the hard work it took to make this work of art a reality. Among those in attendance were stakeholders, industry peers as well as community...
read moreTrade Show Marketing for Higher ROI
The Internet and technology have had a significant impact on trade shows. Thanks to social networks, blogs, and search engines, consumers now have the opportunity to learn about your products and read reviews before they visit your booth at a trade show. Brian Offenberger is the CEO of After Marketer Club, and in his video he discusses how trade show marketing can increase your return on investment (ROI). Leveraging the Internet and other marketing tools can help generate product sales. In his video, Brian explains how communicating...
read moreSponsorship in Trade Shows :: A Powerful Marketing Tool
Sponsoring a trade show can be a cost effective marketing tool to create brand awareness and distinguish yourself from your competitors. Partnering with a cause-oriented event can also make a good impression and build relationships with consumers. According to the Biz Trade Shows’ article, “Sponsorship in Trade shows: A Powerful Marketing Tool,” some of the most common forms of sponsorship opportunities include naming event spaces, awards reception, event programs, banners, badge holders, audio visual equipment, shuttle...
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