Increase Buyer Interest at Trade Shows
According to the Center for Exhibition Industry Research, 81% of tradeshow attendees have buying authority. In other words, four out of every five people who pass your booth are potential paying customers. This translates to incredible business opportunities, but only if you know how to quickly grab their attention. Steve Murray, General Manager at SK Displays, explains, “All trade exhibitors have three main goals in mind: brand awareness, lead generation, and building relationships. All these can be achieved with the use of a strategically...
read moreTimeline for Productive Trade Show Planning
The 2016 trade show season is fast approaching. If you’re going to participate, now is the time to start planning. Whether you’re sponsoring, exhibiting, or even just attending, trade shows are big investments that require extensive preparation. You’ll need to begin the process far in advance depending on your level of involvement and the scale of the project. The Trade Show Network has put together a useful timeline for planning your next trade show booth. Use this guide throughout the preparation stages to help you stay on track and...
read moreMulti-sensory Events Create Memorable Experiences
According to new research from London & Partners, only 27% of event professionals believe all five senses are being used effectively in the meetings and events industry. Why is that important? The study, released at IMEX America, revealed that 78% of event organizers believe that multi-sensory events produce more memorable and engaging experiences for attendees. 42% argue that sensory stimulation helps events stand out among competitors. Of the 600 surveyed, over 75% agree that sensory activation should be incorporated into events to...
read moreHow Digital Technology has Revolutionized Trade Show Marketing
The revolution is here. Facebook recently announced that over one billion users logged in on a single day. Mobile internet access has surpassed that of desktop and laptop usage for the first time this year. Conventional marketing strategies tell us to follow our audience, so it’s more important than ever for trade show marketers need to invest in digital media. Many trade show planners are incorporating digital strategies into their marketing campaigns. Elizabeth Johnson, Director of Public Relations and Content Development at Frost Miller...
read moreTradeshow Design Tips
Dynamic displays at your booth are essential to the success of your show. A great display will serve as your company’s billboard to advertise your brand, products, or services to trade show attendees. It takes less than three seconds to attract someone’s attention, and one wrong design move can result in less traffic and lead generation. Kristin Hovde, website manager for Smash Hit Displays, has put together a few design tips to ensure trade show success: Have an open layout. Big or small, an open layout makes the space appear larger and...
read moreHow to Include Social Media in Tradeshow Planning
A company’s marketing department typically spends months planning for participation in a trade show. In her article “Use Social Media in Pre-Tradeshow Activities,” Kristyn Habercross, marketing manager for Defined Exhibits, explains why sharing the preparation journey on social media is a great way to involve your customers and business partners. It gives your audience inside look at the human side of your business, where you are free to tell your company’s story and demonstrate why you are exhibiting. Don’t forget to create a...
read moreSuccessful Booths Create a Memorable Attendee Experience
Some tradeshow exhibitors go for an informational, strictly business approach at their booth. Others entice potential customers by handing out promotional items. Rachel Wimberly of TSNN explains how the busiest booths are ones that create a fun, engaging experience. At the recent Annual Meeting for the American Society of Association, the Visit Milwaukee booth served up over-the-top Bloody Mary drinks to tradeshow attendees. Megan Gaus, senior director of marketing and communications for Visit Milwaukee, explains that they originally worked...
read moreTrade Show Industry Reaches Highest Growth in Eight Years
The performance of the business-to-business trade show industry continues to improve after a big increase in the first quarter of this year. The Center for Exhibition Industry Research (CEIR) reported even stronger results in the second quarter of 2015: a year-on-year gain of 3.8%. The CEIR Index determines overall performance by measuring yearly changes in four key metrics: Net Square Feet of Exhibit Space Sold, Professional Attendance, Number of Exhibiting Companies, and Gross Revenue. Allen Shaw, Chief Economist for Global Economic...
read moreNew Tech Tools for Your Next Trade Show
Technology is constantly evolving, and there are new products available that can strengthen your marketing arsenal. Janet Newenham, Community Manager at Meetingsbooker.com, has compiled a list of innovative tech tools that can benefit any trade show marketer! Social Playground. The Australia-based startup brings Instagram to life though a live printer that pulls images with a designated hashtag and creates high-quality, polaroid-style prints. Attendees’ using your hashtag at an event will create online buzz and build brand awareness. Loopd....
read moreTradeshow Mistakes You Might Be Making
Tradeshow participation requires an extensive amount of planning. Most marketers are aware of common mistakes, such as failing to promote company presence prior to the event or wrongly allocating the budget. Jon Edelman of Tradeshowmarketing.com has put together a list of slip-ups that might go unnoticed. Here are a few simple ways to prevent these mistakes. Remember that size matters. Always consider the event in terms of attendees and exhibitors. If you have a small display, your booth can easily look overcrowded, and large exhibits can...
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