How to Navigate the Cruise Conference
A floating event venue poses some unique challenges and twists on the typical suggestions for running a conference at a convention center. Even experienced event managers can miss seeing how a cruise conference differs from a convention center conference, according to an article by Lisa Apolinski. Apolinski is slated to be a media partner and keynote speaker at the Digimarcon Cruise in April, and will help run the conference. Some of Apolinski’s tips are practical, such as making sure you anticipate last-minute needs, like extra printed...
read more8 Global Travel Apps to Use Now
You don’t have to be an international traveler to appreciate the travel apps described in Planet of the Apps in ExhibitorLIVE! because many of them are alsouseful for travel in the U.S. But anyone who has struggled with converting foreign currencies on the fly, navigating strange airports, and lugging foreign-language dictionaries while exhibiting overseas, will want to check out the apps in this article. The first of the travel apps we learn about is CultureGPS, which gives you advice on navigating a country’s culture by scoring...
read moreInteractive Displays at North American Auto Show
This article could convince you that the North American International Auto Show is the ultimate in fun, interactive displays trade show. According to a report in Trade Show News Network, 14,000 attendees in black-tie clothing took part in the Auto Show’s Charity Preview. The largest car manufacturers in the world were there, creating buzz with fun, engaging and interactive attention-getters that showcased their products. Overall, some 800,000 people were expected to attend the event in Detroit’s Cobo Center, so it’s easy to...
read moreHigh-Density Wi-Fi Network at Anaheim Convention Center
A $2.5 million investment by the Anaheim Convention Center and Anaheim/Orange County Visitor & Convention Bureau (ACC) was unveiled in January, according to an article by Trade Show News Network. The upgrade means ACC will be one of the first convention centers to offer free wireless access in all areas of the venue. The ACC partnered with Smart City Networks for the installation of the new Cisco-based high-density network. The new system can accommodate the growing number of mobile-device users. The system allows faster, more streamlined...
read moreThe 5 W’s of Trade Show Planning
Tradeshow planning that starts with a list of ideas or a brainstorming session eventually must take on a more structured approach. To help create a list that will position you for tradeshow success, the president of Bartizan, Lew Hoff, suggests that you ask five common questions in his article, The Who, What, When, Where and Why of Trade Show Planning. Who? Is a two-part question. Besides knowing your target audience, you should also find out who’s manning the booths next to yours. What? Tradeshow planning can be all consuming....
read more8 Technology Changes Impacting Event Planning
Technology is altering the way we approach and experience events, according to a Mashable article by James O’Brien. He points out some of the new roles being played by technology in event planning and how we interact at events, with views from experts in the events space. For example, event planners expect attendees to be engaged participants in everything from polling to augmented reality experiences. Event audiences now have more control, too. South by Southwest lets registrants interact on social media to pick panelists – 30% of its...
read moreGet the Instagram Advantage at Trade Shows
Bright lights, people everywhere, fantastic booths – a tradeshow is a visual experience, and what better way to leverage your tradeshow marketing than by using the most visual of all social media channels: Instagram. In 7 Ways to use Instagram to your Advantage at a Trade Show, Charles Beshears tells us how to effectively use Instagram to engage with attendees and a general audience. The first tip is to tell a story. Don’t just take a photo of your booth; take staff and behind-the-scenes photos that say something about your...
read more2015 Trends for Events and Trade Shows
Justin Hersh, CEO of Group Delphi, defines some of the changes we can expect to see in the events industry. The industry veteran’s predictions about marketing to an evolved audience and what attendees can expect from the show floor experience are detailed in an article written by Zeenath Haniff in Exhibit City News. One of the biggest trends to emerge is the growth in media spending on events – the second largest area of growth following digital, according to B2B Magazine. From popups and retail to custom-branded trade events, chief...
read moreGenerate Leads Using Four Tech Tools
Collecting and storing the contact information for people you meet at trade shows can be much less daunting if you use the time-saving tools recommended by Kristin Hovde of Smash Hit Displays. Writing for TSNN.com, Hovde points out that trying to save business cards for hundreds or thousands of people is inefficient (even worse, you’ll probably lose some of them). To generate leads and simplify the follow-up process, try using these four technology tools: Handheld scanners that capture the barcode information on attendees’ badges...
read moreLife-Saving Training Pays Off at Pasadena Convention Center
Trade Show News Network tells the story of two public safety officers, Zabrina Patterson and Max Pitpan, who quickly responded to urgent calls for help that came through on their hand-held radios. It happened last October 2014 at the Pasadena Convention Center, when a co-worker unexpectedly experienced a serious medical emergency. Luckily, the Pasadena Center Operating Company (PCOC) had provided Patterson and Piitpan with the skills and knowledge necessary to save a life, as part of their regular training for employment. The two worked...
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