How to Handle Exhibit Damages
There’s always a chance that a component of your exhibit will get damaged from the time it is shipped to setting up on the day of the event. It’s your responsibility to anticipate what could go wrong, take steps to prevent it, and know how to fix it. In her article, “Damage Control,” Candy Adams of Exhibitor Online explains how to prepare for disasters before, during, and after the show. Prepare for dangers in the shipping and material-handling stage with a few key supplies. A sturdy crate with skids bolted to the bottom is your best...
read morePredictions and Best Practices for the Upcoming Year
Trade show planners are setting ambitious goals in 2016. With so many new possibilities, planners need to market their events better than ever before. Elizabeth Johnson of Trade Show News Network shares advice from the industry’s leading marketing experts. Here are some of their thoughts on how event marketing will evolve in 2016 and how to find success in the industry. Kevin Miller, President of Frost Miller, believes that 2016 will be a landmark year for social media and content marketing in conference and tradeshow promotion. Advances in...
read moreItems You Need to Include on Your eBooth
Companies focus on trade shows to increase brand awareness and find new business opportunities, but many exhibitors underestimate the impact of a strong online presence. In today’s digital age, maintaining and promoting your company online will help you maximize your influence. Nishita Jain, Senior Director of Digital Marketing at a2z, Inc., lists the five items you need to enhance your online booth. Logo. This first step is a no-brainer. Include your logo on your ebooth to effectively brand your online space. Product Categories. Product...
read moreDisengaged Staff Members are Costing You Money
One of the most common mistakes that cost companies millions of dollars is employing unapproachable booth staff. Your staff gets the opportunity to make a first impression, so they should be focused on engaging attendees. Unfortunately, sometimes employees can’t handle the pressure or don’t know how to interact with potential customers. Booth design is important, but it’s up to your staff to create a relationship with each visitor. Murray Newlands, contributor for Entrepreneur.com, describes characteristics of poor staff and why you...
read moreExhibition Marketing Tips
Trade shows and exhibit booths are excellent tools for promoting your company and increasing your customer base. But creating exhibition materials and setting up booth space is just the beginning. Trade shows can have tough crowds; many attendees have seen countless exhibitions. A recent article by The Tradeshow Network titled “Exhibition Marketing Ideas for Beginners” includes a few useful tips to stand out from the crowd. Think inbound. Trade shows produce constant foot traffic. Lure attendees over with eye-catching signage that gives...
read more4 Examples of Great Sponsorships
Two of the most common sponsorships sold by trade show planners are logos on event signage and branded promotional materials. Unfortunately, these methods are losing their spark. A Global Experience Specialists survey revealed that 29 percent of exhibitors are looking for unique sponsorship opportunities. Elizabeth Johnson of Trade Show News Network shares four creative ideas that increase sponsors’ ROI. Showcase a Product. Demonstrate the value of a company by integrating their actual product into the event. Blabfeed, a technology...
read moreHow to Choose the Right Event App
Mobile event applications, while extremely helpful, can be very daunting if you don’t know where to start. Lawrence Coburn, co-founder of DoubleDutch, describes what you should look for when considering an event app. Keep these questions in mind when making your decision: Is it easy to use? New technology should be user-friendly and efficient. Don’t spend too much time creating or learning an application if the CMS (content management system) is not practical for your needs. Is it easy for attendees to use? Applications need to be...
read moreBook Reliable Event Staff Quickly
Do you struggle with finding dependable employees for your events? Have you ever encountered an emergency situation that left you understaffed? Two executives from Victory Marketing, a staffing agency geared towards the event and trade show industry, created EventStaffr as a solution to this common problem. Founder Vinny Antonio and Marketing Director Casey Ayars created the mobile app to meet the needs of event managers who are on the road, in a new city, or in need of temporary help. EventStaffr gives you access to an on-demand talent...
read moreRed Flags to Help You Avoid Bad Leads
Trade show expenses are the second most expensive advertising cost for companies. Carly Stec, HubSpot guest blogger for the Tradeshow Network Marketing Group, has put together a list of helpful tips for maximizing the return on your trade show investment. Keep an eye out for these signs to avoid leads that might not be a good fit for your company. No Decision-Making Power. Just because a rep expresses interest in your business, doesn’t mean they’re in a position to make a purchase. Be aware of job titles when you’re qualifying a...
read moreCreate Captivating Experiences at Events and Trade Shows
Our rapidly changing society demands increased stimulation; successful trade shows aren’t solely about information and networking anymore. Attendees are looking for innovation as well as immersive experiences that will stand out in their minds. In an article titled “Creative Disruptive Learning at Trade Shows and Events,” Marlys Arnold of Trade Show Insights explains how trade show organizers are pushing the envelope to create experiences that empower attendees. At the American College of Emergency Physicians, the event organizers...
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Combining Old and New :: Altec Lansing
Customizable Entrances :: Life Technologies
Frankfurt, Germany :: Luminus Devices